Zynga is reportedly preparing to close some its game again. Although not explained when it's time, but this game development company said it will implement in the near future.
Games that will be closed include CityVille 2, The Friend Game and Party Place. The three will be joined by The Ville, Empires and Allies, Dream Zoo and Zynga City on Tencent which had already been shut down by Zynga.
According to Zynga Chief Operations Officer, David Ko, the game developers decided to stop the games because they do not provide benefits to Zynga.
In connection with the plan, Zynga CEO, Mark Pincus stated that Zynga also has decided to cancel development of two major games that have never been released.
He stated that the development of these two games will not make a lot of profit in the long term and will only be useful for short-term for the company.
However, on the bright side, Zynga has released 2 Draw Something in the hope of pulling back their casual gamers. Previously, Zynga recently also released a new game, the War of the Fallen, which is expected to attract serious gamers who love the game.
War of the Fallen will help Zynga in transition strategies companies wishing to enter the competition in the mobile gaming world. In 2013 the company will begin the transition to make more mobile games.
Zynga will utilize the strength of the market owned by Android and iOS devices to re-strengthen their market. Therefore, after launching Draw Something 2 and War of the Fallen, it plans to launch more mobile games this year.
Currently, Zynga has over 65 million monthly active users playing mobile games. Zynga is not the only game company that shut down its social games in an effort to save money.
Early in April, EA Games also decided to shut down some homemade games in order to cut costs. The company stated that they would close the game The Sims Social, Social SimCity, and Pet Society on 14 June.
Even so, the analysts said, the closure of a number of games that did not signal the end of a social game, but points out that many companies now require game developers of different platforms to find new revenue opportunities.
